We ask lots of questions: What is the purpose of the website? Are there any technical requirements or constraints that you know about at this stage?? What is the typical profile of visitors to your site? What is your favorite colour? What do your customers typically look for online, Do you have a budget for online marketing, How will search engines find your website, In your opinion what will attract people to the new site ?

Why does a small business need a website? Today, most businesses need an online presence as much as they need a phone or mailbox. Clients simply expect you to have one. For some small businesses, a website is the primary selling tool, and for others it is little more than a directory listing with contact information. From simple to complex, websites have become a requirement for doing business.

Most people begin their search for a product online using a search engine like Google, Yahoo, MSN, or Dogpile (which searches several search engines at once). Having a website that is designed to be an effective Internet marketing tool, can be very valuable for small businesses. Without the right web site, people may not be able to find your business.

Should you hire a graphic designer or do it yourself?

Yourself:

Pros: You’ll save money by doing it yourself, and you’ll have complete control over the look and feel of the site. If you have a working knowledge of basic web design there are free tools that will allow you to create a website on your own using easy self build instant website tools.

Cons: If you don’t know much about computers and/or web design it could take a while to learn enough to get your site up and running. Also, you will have to spend even more time dedicated to making any updates and changes in the future.

A Graphic / Web Designer:

Pros: You will get a clean well designed web page in a short amount of time if you hire a web designer. Also, the designer can take care of any changes and updates in the future. Plus, it will give you more time to devote to actually running your business.

Cons: You may not always have as much control over the outcome of your site, and very busy designers may take a while to get your site completed.

One way to begin considering your options is to decide if your needs are simple or complex:

• If your business is not web-based and you merely want a place on the web, there are many off-the-shelf, even free, products and services that may be all you need.
• If you are going to be selling products online and need to set up an e-commerce site, there are many more complex products and services.
• If your site is going to be the entire basis of your online business, then developing it may involve a great deal of time and resources to create and launch. No matter what your needs, it is a good idea to have a logo that can be recognized on your web site and all your printed materials.

Selecting a domain name:

A domain name, sometimes called an URL, is the “web address” string of letters that will serve as a means for people to find your website. Often the cost of getting a domain name or web hosting service is your responsibility, separate from your design fee. You can register your desired address easily through services called “domain registrars.” Costs for registering a domain name can be just a few pounds per year if you use a service like 123-registration.com, or much more if you purchase the name from someone who already controls it. Coming up with a web address that has not be registered can be a challenge. Many of the obvious and short words and letter combinations have already been registered. However, with a little creativity, you can still come up with an address that will be appropriate for your business.

Choosing a web hosting service:

Often, the same company you use for Internet access will provide a website hosting plan as part of the service. A website can utilize design templates that are available from your web hosting service or you can request that your web designer stay away from common templates, but that will often cost you more money.

Hopefully, this has pointed you in the right direction – small businesses really need to have a website, whether it’s simple of complicated Smart Search is here to get you started.

Our pay per click management services ensures that we generate the traffic that our clients want.. Whatever your objectives, our pay per click services are designed to provide strong conversion rates maximising your return on investment and adding  true value to your sales activities.

We offer a full Management and Optimisation service for our clients by Qualified Google Adwords Professional’s & Campaign Managers on a daily basis. Our aim is to Optimise the Pay Per Click (PPC) campaigns to a degree that you outplace and outperform your competitors, and we achieve the lowest Cost Per Click, whilst maximizing your Return On Investment (ROI).

The best way to take advantage of specialist services such as ours is for you to simply give us a call or send us a quick note using the form seen on the upper right hand side of this page.

Whereas off-site optimization refers to SEO techniques used outside your website for its search engine positions. Providing backlinks is most widely used offsite technique. Any other website giving backlinks to your website increases the creditability and website traffic to your website. But when you choose another website for backlinks, select those having good online reputation.

For search engine ranking both the types of optimization is important to put your website on top position of search results. When compared which type can be controlled in better way, onsite optimization scores well as it is much simpler to optimize your own website but both of these techniques are important.

Onsite optimization

For example keywords used in Meta tags, website content and navigation links is one trick of carrying out onsite optimization. Meta tags refer to short description about your website that gives information to the user. Maybe the website visitor will not be able to identify this information but search engines do recognize it.

If you have too many images, pictures or flash animations on your website search engines will not be able to identify these elements and would not able to rank the site high. Rankings are based on the keywords/phrases used in the site that are basically search terms used by customers. Therefore websites that have loads of images or movie clippings stand mere chances of getting top ranking positions in major search engines.

Every web page should contain particular keywords or keyphrases and should be given importance. Ideally the percentage of primary keywords in a web page is 3-7%. Your website content should look natural so do not overstuff it with keywords. Go for strategies that are fruitful in long-term.

Offsite optimization

Offsite-optimization gets links to your website from other websites having content with some similarity. In this optimization link extension of the other websites does matter. Some backlinks get more preference that end with extensions like .edu, .gov and .com. These websites have good reputation, as a result it is rather difficult to get backlinks from such websites, but if you manage to get it would be surely profitable.

You know that you need to get your URL out there so that you can improve your rankings, but are you wondering how you can do that on top of everything else that you need to do associated with your website? Link building is not difficult but it is time consuming and a lot of webmasters simply don’t have the time to do the link building that they need to do to improve their search engine rankings. What you need is the help of a link building company.

A link popularity company is a company that has people who will do all of the work for you. Instead of you having to take time away from your business to do it on your own, you pay to have it done for you. When you go with a link building company you’ll find that you can improve your searching engine rankings, and therefore your business, while you are still busy doing the things that you need and want to do.

It’s important when you choose a company that you choose one that is well known for their ethical methods of link building. Most companies are on the up and up, but you just never know, so it is a good idea to ask for references to be sure that you are getting your money’s worth. If you are new to link building you should be aware that there are some methods that are more ethical and more effective than others. You’ll want to work with a company that will write press releases for your website, use article marketing, perhaps some social marketing, and also directory submissions. When you combine all of these link building efforts you usually get really good coverage all over the internet, which means your rankings and visibility increase exponentially.

A great way to save when working with a link service company is to buy link packages. With link building packages you will usually get a set number of links provided through different sources. This is a good way to save money because you are bundling together many different services into one. Choose the package that you believe is right for you and watch as your rankings, business, and exposure are better than ever.

You may be hesitant to spend money on link popularity services when you first start out, but give it a shot. See how much time it takes you to build links. After you do this yourself and you see how much time and effort it takes, you’re more likely to be willing to pay for the services. This is generally not a difficult task, but many find it tedious and time consuming and definitely worth paying for!

Think of the competition for the top rankings in Google as an accelerated version of the high-school popularity contest. Google could look at two identical content pages from competing companies in the same industry, and the Web site that is determined by Google to have the highest level of site popularity is the one that will enjoy the highest search engine rankings.

Google essentially analyzes two main categories of information in determining their search engine rankings:

1. The quality of your content pages and the pages’ relevancy to the keywords that were just searched on by a Google user.

2. The number of external or inbound links pointing back to your Web site.

Google not only evaluates the number of inbound links pointing back to your Web site, but Google also evaluates the site popularity of the site that posted the link back to you. If the site popularity of the site linking back to you is high, then your site popularity goes up. If the site has a low site popularity score, there is little to zero increase in your site popularity score. In addition, Google wants to see some similarities between the content on your Web site and the content on the sites that have posted links back to you.

In short, Google has established two main criteria that you should keep in mind when working on your link building efforts:

1. Your inbound links must come from Web sites that have an equal or greater site popularity score in Google than your Web site.

2. The Web site that posted your link must be in a similar industry, or relevant in some other way to your Web site, so there is a parallel in content between the two sites.

If your inbound links do not meet both of these criteria, Google will score the links as having little value to your Web site. This discourages people from creating links that are of no real value to site visitors, solely for the purpose of increasing site traffic. These irrelevant links are typically created through the use of a “link farm”.

Offers to boost your number of inbound links for a small fee often come from link farms.
It is common for the offers to explicitly state the number of inbound links the service provider will guarantee as a result of the project. I have never read a link farm offer that guaranteed to provide links from Web sites that would actually be relevant to the business owner paying for the service.

Using a link farm is not worth the financial investment because Google does not value the links generated by link farms. Google has even been known to penalize Web sites that employ link farms to generate a high number of irrelevant inbound links. Because of this, I would never recommend that you use a link farm to generate inbound links as part of your strategy to increase your Web site’s popularity score. Investing time toward link building provides you with the most efficient, effective, and legitimate way to increase the number of in-bound links point back to your site, and your site popularity.

Instead, focus on high-quality link building to increase site popularity. Link building can dramatically increase the number of inbound links to your Web site coming from credible sites. Google will reward you for these types of inbound links. And consequently, the popularity of your Web site will soar, and so will your search engine rankings.

extract from
Stephen Woessner of the University of Wisconsin-La Crosse SEO Expert

As SEO/SEM specialists we can drive more unique more visitors to your website, Whether we take over an existing campaign or build one from scratch, we assemble a highly targeted, affordable and fully transparent campaign.

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